Tuesday, July 15, 2014

Ukraine TV Industry Shrinks as Advertisers Pull Out

MOSCOW — As Ukraine's TV industry continues to be hit by the political and economic turmoil and armed clashes between government forces and separatists in the country's southeast region, networks are stepping up in-house production in a bid to save costs.

"Since the beginning of the year, [the Ukrainian TV industry's] ad revenues have declined by about 30 percent, compared with the corresponding period of 2013," Alexander Tkachenko, general director of 1+1 Media group, told The Hollywood Reporter.

According to Yevgeny Bondarenko, COO of StarLightMedia, the beginning of the year was relatively good, but in February, advertisers began to cancel their requests and asked about revising their contracts as ad budgets were being curtailed.

"Among the reasons for the decline are the political crisis, which is ending only now, following the successful presidential election; the military aggression on the part of Russia; the devaluation of the national currency by more than 30 percent; and the fact that the majority of transnational corporations' Ukrainian offices are run from Moscow-based regional offices," Bondarenko said.

Complete story at - Ukraine TV Industry Shrinks as Advertisers Pull Out

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